I keep meaning to dig through old posts so as to link to those especially incisive ones where I describe the reasoning behind my observation/prediction regarding the GOP implosion. They are back there somewhere.
Then, I decided, writing a new post about it would be less work overall, and new readers would just have to take my word on just how jolly perspicacious I have been in my short career here.
Mainly, my understanding comes from understanding
Understanding Media Marshall McLuhan's strange and brilliant book regarding the
corrosive action of new media on the power elites which relied upon the assumptions inherent in the old.
I hope the above was not too abstract.
Understanding Media is a dense, difficult, goofy book. Not once does the brainy Canadian stop to defend or explain his points, I guess trusting his readers and events to demonstrate the self-evident nature of his theories. Sometimes he got it wrong. Sometimes you don't know what the fuck he was driving at (the chapter on Money, for example--$10 cash to the first person who can explain that one to me.) But for a book written ca. 1959, when the old order was being remade by TV, it is astonishing what it still says regarding the internet and 2008.
Never having studied him in college (and I went to a college which, 35 years ago, regarded John Mill and W.B. Yeats as boiling avatars of contemporary thought), I can only suppose that McLuhan did not intend his book to be a point-by-point telling of his ideas, so much as a collage (what kids today call a mash-up) that would allow his readers to begin to see the media landscape for what it is, and therefor, on his terms.
People looking for a more accessible and cogent presentation of McLuhan's thinking can read a terrific book by the late Neal Postman, one of McLuhan's students at McGill,
Amusing Ourselves to Death. (Though the book mainly deals with television, its title has very little bearing on what it's about, and was probably some editor's idea.)
McLuhan broadly categorized media into two groups, Hot and Cool. With a hot medium--Radio, for example--communication is entirely one way, that is, it requires no input from the consumer, and tends to build authoritarian structures (think Limbaugh and all his ilk.) Cool media, for McLuhan, a newspaper and TV, rely on the engaged participation of the consumer, her emotions and psyche, if you will, to complete the experience.
Now, clearly, there is nothing that may strike us today as Cool about TV and newspapers, but McLuhan saw the indistinct, pixilated image the TV presented as inviting the viewers' unconscious engagement, just as the random mosaic of images and stories assembled in a daily paper allowed readers the opportunity to construct their own narratives from it. In this way TV was much cooler than radio, newspapers cooler than books.
Now, no medium is completely hot or cool, and McLuhan said that a rising new medium will combine aspects of older ones and make them far less vital to peoples' lives. Which brings us to the Internet, the coolest medium yet.
And to Barry Obama.
It would be easy to dismiss Obama as an internet phenomenon, and he most certainly is. But a new-medium phenomenon is NOT just a different way of winning an old game. It is a collapse of the old game completely (McLuhan called this action an implosion.) Laugh if you will, but I guarantee there are this very minute old-guard campaign fixers in both parties wondering just what the fuck is going on behind that guy. They have no clue.
Obama is the first candidate who embodies in his frame the change people feel all around them in the rest of their lives. He gives voice to tradition, in the very timbre of his speech, which under the circumstances is VERY important, while projecting a genuine resolution about the future that relies less on policy initiatives (which drives good people like Krugman nuts) than a clear-eyed awareness that the nation needs to be awake to every new day if it is to recover itself.
This is NOT the message being sent by the Clintons or any of the candidates of the dying GOP, who have mainly relied on the old rules of print and TV -- call it the authority of the sound bite, the feeding of the Press.
And here's the deal. As frustrating as Obama's appeal is to the rest of the establishment, no one, not Hil, not the GOP, not FUX or the Washington Pest, is going to lay a glove on him this time around. The strength of TV networks and newspapers is ebbing daily, and they know it. The election is about the death of their influence as much as the rise of Obama.
Our Stupid President is the apotheosis of a ton of bad ideas which have sustained the GOP for a generation, mainly the triumph of Public Relations and Nepotism (two factors which figure
heavily in the Clintons' dying game plan, btw.) Being such a perfect example of his kind, our Prez can hardly put three sentences together without spouting nonsense.
Obama's remarkable poise in front of a crowd speaks to his self-reliance and awareness that his power is rising exactly from
not manipulating the crowd beforehand (another polar opposite of the GOP leader), but from identifying with an enormous movement that is carrying all of us. I think he is as surprised as anybody by what's happened. But unlike the others, he grasps the Now.
UPDATE: As I was penning the above, Matt Yglesias was putting together his own admirably wonky take on
what went wrong with the Clinton campaign. I disagree with none of it (only, Matt, people don't "decide" to panic. They panic, usually when presented with an unexpected situation the nature of which they don't understand.) His rather smart readers also have good points to make, all of them rising ineluctably from the conditions I outline above. Just to be clear, Obama's success is not because he is magically inevitable, only that the nature and appeal of his organization resonates to a much greater degree than any other candidate. If he had not done the hard ground work leading up to this, he'd be on a beach somewhere right now.