News Paupers 2
My fave, fave, favorite quote from the above-linked Times story, Papers Facing Worst Year for Ad Revenue:
He said that he expected the decline in ad sales to slow, with 2008 producing a 10 percent drop for the year, but he cautioned that, like other analysts, he had not been pessimistic enough so far.
This is sidesplitting, revealing as it does the true nature of analysts, which is their role as easily-bribed fluffers for the industries involved, vessels of received wisdom, and sworn enemies of unconventional thought. God forbid such boffins be clear-eyed in their assessments over any given fiscal year. No, save that role instead for soreheads with blogs who don't get paid a dime.
Also interesting in the Times article is the notion that the sickening drop in revenue is solely a matter of ad sales siphoned off by websites. No mention of boring design, bonehead conservative editorial pages, inane lifestyle and celeb coverage, dull writing and the nearly total lack of a useful news sense that might have recognized, let's say for example, the issue of peak oil, or the dangerous assumptions of the mortgage industry a couple-three years ago.
We'll close with one more excellent quote:
Since the fall, when Media General, the owner of a major newspaper chain in the South, set its 2008 budget, “We have pulled our thinking down twice with respect to revenue,” said Marshall N. Morton, the chief executive.
How many times can you pull down your thinking with respect to anything without it ever rising again? (And if there is a good newspaper printed south of the M&D I'd love for one of you 25 readers to say its name in comments. The glory days of the Miami Herald are long gone, while the Atlanta JC, the only one I see semi-regularly, is appalling.)
The internet is not killing newspapers. They are just too stupid and uncreative to survive in a radically changed environment. I keep thinking that someone will figure out that presenting good writing and reporting, bold graphics, useful content, and a sharp progressive political sense will induce urban core readers to buy a daily paper. Maybe not in the numbers of old, but more than enough to make money in a secure niche. But such notions of practical creativity are not taught in J schools, and the business side is too busy pulling its thinking down to understand stuff like than anyway.

