TV Slide (Cont.)
Oh look! (via The Raw Story):
CNBC Viewership Plunges 50% In October
Specifically, CNBC has experienced a massive 52% decline in overall viewers during business day hours (5 am - 7 pm), and a not much better 49% drop in its demo (25-54) in the month of October as compared to last year. Specific shows that are likely to follow the fate of Dennis Kneale's recently cancelled 8pm gobbledygook are likely the Kudlow Report and Mad Money, which are down 59% and 56%, respectively.
Awww....
The writer goes on to speculate that perhaps if CNBC stops peddling right wing free market bullshit (not his words exactly) the audience will return, to which I reply: nope. I do believe the dream is over for those clowns. When last I checked no one was watching FUX Business either and it remains to be seen in what form, if any, financial TV will stand. The marks wised up and moved on. (While we are at it, just for the mental exercise, we might also game-out what's in store for all current forms of cable news. I do believe the latest newspaper circulation figures give some hint)
If you'd like to speculate too that this is a pretty good indicator of just how shallow, or rather narrow, the recovery has been, feel free. Consider also what this bodes for heavy reform of Wall Street in the coming twelvemonth, as it looks like there won't be much popular opposition.
This is a good opportunity to bring up an element of Marshall McLuhan's thinking I've been pondering for a while, a proposition of his which we may be on the threshold of seeing tested in the real world. Briefly, McLuhan considered one of TV's main attractions to be the relatively fuzzy, pixel-based image it presents to viewers. The automatic effort people made to "fill in" the image with their imagination gave TV, according to McLuhan, an irresistible grip on their central nervous systems.
Strange idea, no doubt about it. But if he was right about this subliminal attraction (written, remember, over 50 years ago), then hi-definition TV is a death knell for the sort of addicted viewer engagement with television which has been the true lifeblood of the networks from the beginning. Put simply, people will not find hi-def images so mysteriously fascinating, so utterly involving as low rez pictures. TV will lose its addictive nature and become something people can take or leave, like magazines. The test of this idea has only begun, but as flat screens take over it will, so to speak, bear watching.
CNBC Viewership Plunges 50% In October
Specifically, CNBC has experienced a massive 52% decline in overall viewers during business day hours (5 am - 7 pm), and a not much better 49% drop in its demo (25-54) in the month of October as compared to last year. Specific shows that are likely to follow the fate of Dennis Kneale's recently cancelled 8pm gobbledygook are likely the Kudlow Report and Mad Money, which are down 59% and 56%, respectively.
Awww....
The writer goes on to speculate that perhaps if CNBC stops peddling right wing free market bullshit (not his words exactly) the audience will return, to which I reply: nope. I do believe the dream is over for those clowns. When last I checked no one was watching FUX Business either and it remains to be seen in what form, if any, financial TV will stand. The marks wised up and moved on. (While we are at it, just for the mental exercise, we might also game-out what's in store for all current forms of cable news. I do believe the latest newspaper circulation figures give some hint)
If you'd like to speculate too that this is a pretty good indicator of just how shallow, or rather narrow, the recovery has been, feel free. Consider also what this bodes for heavy reform of Wall Street in the coming twelvemonth, as it looks like there won't be much popular opposition.
This is a good opportunity to bring up an element of Marshall McLuhan's thinking I've been pondering for a while, a proposition of his which we may be on the threshold of seeing tested in the real world. Briefly, McLuhan considered one of TV's main attractions to be the relatively fuzzy, pixel-based image it presents to viewers. The automatic effort people made to "fill in" the image with their imagination gave TV, according to McLuhan, an irresistible grip on their central nervous systems.
Strange idea, no doubt about it. But if he was right about this subliminal attraction (written, remember, over 50 years ago), then hi-definition TV is a death knell for the sort of addicted viewer engagement with television which has been the true lifeblood of the networks from the beginning. Put simply, people will not find hi-def images so mysteriously fascinating, so utterly involving as low rez pictures. TV will lose its addictive nature and become something people can take or leave, like magazines. The test of this idea has only begun, but as flat screens take over it will, so to speak, bear watching.
